Marketing Tactics

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.

Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies.

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.