Marketing Tactics

The Central Group, Toronto acquired the Barberan Jetmaster 1750 digital printer. It will add the printer to its arsenal in the fall of 2019.

Innomark Communications has added an Inca Onset X3 flatbed press to its digital printing facility in Miamisburg, Ohio.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

The Albertsons Cos.' chain joined with the CPGs to leverage the star power of the baseball/football star turned owner of Bo Jackson Signature Foods in a seasonal sweepstakes.

Concept Designs created a family of displays to present Enve’s carbon fiber bicycle wheels and components at retail.

New Health Care/Self Care Center of Retail Excellence will combine dedicated Walgreens-experienced project managers and new category data analysts with the Chicago-based Menasha/Walgreens design team.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.