"Extreme Makeover: Home Edition" star Paige Hemmis helps launch "More Power To Protect" campaign to assist communities most impacted by storm-related power outages.
According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.
The outdoor products company launches an interactive e-commerce site as part of the third piece of its previously announced direct-to-consumer strategy.
The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.