Social Media

The virtual sock drive via Facebook will determine the number of real socks donated to the United Way.

Timberland launches a global "Don't Tell Us It Can't Be Done" campaign to encourage the establishment of meaningful emissions standards from UN Climate Change Conference.

General Mills launches its largest online collection of recipes at Tablespoon.com; the new Web site features thousands of kitchen-tested recipes.

This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.

A new sponsorship will lead to new ways to more deeply engage with the company's consumers.

Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.

Jaya Kumar will lead Quaker Foods & Snacks, a $2-billion operating unit of PepsiCo.

The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers.