Social Media

Pulse: Hanes' Online Virtual Sock Drive Ties Social Networkers

The virtual sock drive via Facebook will determine the number of real socks donated to the United Way.
Pop Secret's New Campaign

The newtelevision commercials, movie sponsorships and popsecret.com, debut Dec. 17,2009.
Pepsi Opens Online Site for Idea Submissions

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism.
Hanes' Online Virtual Sock Drive Ties Social Networkers

The virtual sock drive via Facebook will determine the number of real socks donated to the United Way.
Timberland Unveils Global Sustainability Campaign

Timberland launches a global "Don't Tell Us It Can't Be Done" campaign to encourage the establishment of meaningful emissions standards from UN Climate Change Conference.
General Mills Brings More to the Kitchen Table

General Mills launches its largest online collection of recipes at Tablespoon.com; the new Web site features thousands of kitchen-tested recipes.
PepsiCo Leverages the Power of Social Media

This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.
ConAgra Partners with Yahoo!

A new sponsorship will lead to new ways to more deeply engage with the company's consumers.

Quirky.com Takes Open Innovation to a New Level