This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.
Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.
"Extreme Makeover: Home Edition" star Paige Hemmis helps launch "More Power To Protect" campaign to assist communities most impacted by storm-related power outages.
