The initiative brings together Procter & Gamble brands like Tide, Pampers, PUR, Duracell and others for a simple mission: to help mainstream consumers save water, waste and energy at home.
Game-changing technologies and digital marketing tactics are enabling CG companies to get a whole lot closer to their top customers. Kevin Tigges, U.S. consumer goods industry solutions director for Microsoft, shares his views on marketing trends, strategies and emerging technologies for 2010 and beyond.