Social Media

Cold Stone Creamery and First Data debut an eGifting solution for ice cream lovers on Facebook.

From to Mark Zuckerberg to Michelle Obama, here's what you need to know about the 10 biggest influencers that are embracing "mindful spending" amongst consumers.

The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.

In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com.

RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience.

A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media.

The new design and content seek to turn it into the No. 1 online resource for Latina moms.