Social Media

The noted breakfast leader introduces two hot cereal lines, improved instant oatmeal, partnership with noted fitness coach and new marketing campaign

The adoption of social media strategies is on the rise in the CG industry as social networking now accounts for 11 percent of all time spent online in the United States. Find out which brands have the biggest followings on Facebook, Twitter and YouTube.

The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T.

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.

Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs.

In addition to access to Seventh Generation product lines, Seventh Generation and Wal-Mart will collectively encourage families to live better through initiatives such as Walmart's mom bloggers, Facebook and the 7GenBlog.