PepsiCo Issues Open Call for Innovation A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels. Concha y Toro's New Web Site Connects ConsumersIn order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com. Ritz is Open for Fun RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience. Benjamin Moore Banks on Big Social Networking Campaign A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media. General Mills Re-Launches Successful Lifestyle Web Site The new design and content seek to turn it into the No. 1 online resource for Latina moms. Clorox Cares for Kids Clorox Facebook fans and actress Julianne Moore activatedonations to the Children's Health Fund. Kotex Breaks Barriers U by Kotex teams up with Khloe Kardashian to bring attentionto important women's health issue. Kenmore Brand Introduces 450 New Products The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design. CMOs Address ROI, KPIs, Lifetime Value and More The CMO Club hosts and April summit of chief marketers. Alice.com Shares Product-Related Videos Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience. First Previous 84 85 86 87 88 Next Last
