Social Media

Concha y Toro's New Web Site Connects Consumers

In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com.
Ritz is Open for Fun

RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience.
Benjamin Moore Banks on Big Social Networking Campaign

A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media.
General Mills Re-Launches Successful Lifestyle Web Site

The new design and content seek to turn it into the No. 1 online resource for Latina moms.
Clorox Cares for Kids

Clorox Facebook fans and actress Julianne Moore activatedonations to the Children's Health Fund.
Kotex Breaks Barriers

U by Kotex teams up with Khloe Kardashian to bring attentionto important women's health issue.
Kenmore Brand Introduces 450 New Products

The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design.
CMOs Address ROI, KPIs, Lifetime Value and More

The CMO Club hosts and April summit of chief marketers.

Kraft, P&G, J&J Unite to Share Sales & Marketing Insights