Duracell Powers Cities at Risk

Driven by research that shows thunderstorms and tornadoes during fall months pose one of the greatest weather threats to power outages, Duracell launches its "More Power To Protect" program, pledging more than 10 million hours of battery power to communities most susceptible to these occurrences.

 

To help launch the campaign, Duracell has joined forces with Paige Hemmis, star of ABC Network's "Extreme Makeover: Home Edition." Together, Hemmis and Duracell are inviting consumers to visit www.Duracell.com/HoursofPower, where the simple click of a mouse will make a donation of much needed power supplies to cities impacted the most by severe thunderstorms and tornadoes.

 

Donations will be collected through November 15, 2009, and delivered in the form of Duracell's latest products, including the Duracell Daylite LED flashlights and Duracell Instant Chargers for cell phones. The Hours of Power donations will go to fire departments in the five cities which will distribute them locally to help community members be better prepared.

 

"Today, more than any other time, people are being asked to make a choice regarding the things that are important to them," says Bob Jacobs, Duracell marketing director, North America. "Because we have no control over when and to what degree weather will impact us, Duracell wants to take some of the guess work out of being prepared. We're proud to be working with the fire departments in cities most impacted by storms to help supply their communities with the power they need to keep them feeling safe and connected. Whether it's a flashlight that will cut through the darkest of nights or a portable charger that will power a cell phone when an outlet won't work, Duracell is proud to share its technology to meet the needs of families in these communities and across the nation."