Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
An agreement with Grupo Bimbo specifies that the purchase amounts to $1.3 billion, bringing nearly 6,000 associates, four manufacturing facilities, and several distribution channels under the Mondelēz umbrella.
The Creative Kitchen will function as a space that can showcase category trends and engage consumers in both a virtual and in-person environment. It will allow creators to produce and share videos, tutorials, and more.
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Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.
The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design.