Social Media

Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.  

We’re talking about getting the right fit, the right recommendation, and — most importantly — the right returns process.

Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.

Learn more about your customer base and map out their potential evolution in the metaverse.

The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.

Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Sprite will receive a new visual identity with a revamped logo and packaging design.