Social Media

The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.

Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.

Sprite will receive a new visual identity with a revamped logo and packaging design.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

L.L. Bean has hit the pause button on its social media efforts in honor of Mental Health Awareness Month.

Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.