Social Media

The choices consumers make today are often dependent on the strength of their relationship with the brand, which is why brands need to focus on fostering continued loyalty with each and every interaction.

Mondelēz International leveraged artificial intelligence for a new marketing experience that timed with a festival it’s long had ties with.

Unilever is readying for the $3 trillion-plus social commerce tsunami with a new initiative wooing start-ups.

Learn how the No. 12 CG company ultimately wants to engage people very differently through an ecosystem of unique and ownable experiences.

All of the same engaging sessions attendees have come to know and love will be available, as well as some exciting new experiences.

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.

The Kraft Heinz company’s meat brand adds its 27-foot-long hot dog on wheels to the Lyft XL fleet in major cities nationwide.

Its latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities.