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Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.

The Kraft Heinz company’s meat brand adds its 27-foot-long hot dog on wheels to the Lyft XL fleet in major cities nationwide.

Its latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities.

More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters.

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.

Email is one of the most enduring tools within a marketer’s arsenal being one of the foundational components of the internet. It has managed to remain relevant as a key facilitator of one-to-one communication between brands and consumers.

The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.

Learn how QVC and HSN are making it easy for entrepreneurs and new brands to submit products for review.