Packaging

La Fresh Group Launches New Line
Made in California, Eco-Beauty Be Good. is a line of highly-natural skincare products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark.
Mars Incorporated Appoints New Leaders
The company appoints Debra A. Sandler to newly created role of Chief Health & Wellbeing Officer and names Tracey Massey as acting President, Chocolate North America.

Consumers Drive Innovation at General Mills

General Mills is tapping into the latest consumer-driven food trends with its new lineup of more than 150 product innovations launching this summer.
Hostess Calls for Twinkie Recipes

Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.
GLIDDEN Consumers Help Create Newest Palette

The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.
Bertolli Taps Interactive Mobile Marketing

Consumers will taste-test the best of what Bertolli Olive Oil has to offer in the form of mobile content, featuring recipes and bite-size videos starring Chef Fabio Viviani.
Lipton Presents Iced Tea Mini Film Series

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.
Coca-Cola Celebrates a Summer of Sharing

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.
P&G Trades Marketing for Brand Management

Hundreds of marketing directors and associate marketing directors at P&G will officially become brand directors and associate brand directors.
TerraCycle Uses Social Action for Recycling

Inspired by Pivots upcoming docu-series, Human Resources, featuring TerraCycle, Recycle Right! aims todistribute 1 million standardized recycling labels in United States by the years end.

La Fresh Group Launches New Line

Mars Incorporated Appoints New Leaders

Consumers Drive Innovation at General Mills

Hostess Calls for Twinkie Recipes

GLIDDEN Consumers Help Create Newest Palette

Bertolli Taps Interactive Mobile Marketing

Lipton Presents Iced Tea Mini Film Series

Coca-Cola Celebrates a Summer of Sharing

P&G Trades Marketing for Brand Management

TerraCycle Uses Social Action for Recycling