The pilot plant at Rutgers is the first university-affiliated pilot site for Pinnacle and expands the company's existing relationship with the institution that began last year through an undergraduate internship program.
To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.
With a solution from Dassault Systmes, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance.
