Packaging

Goya Foods opens four new facilities in Texas, Georgia, California and New Jersey as part of a $250 million investment for a global expansion to support consumer demands of Goya's healthy product lines.

WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil.

Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.

Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign.

The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients.

The collaboration focuses on Social and Mobile brand-building across the consumer journey.