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  • Mike's Hard Lemonade Goes All In on Digital?

    In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

  • Snyder's-Lance Exceeds Innovation Targets

    Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.

  • Morton Salt Launches Online Design Competition

    In honor of the Morton Salt Girls 100th Birthday this year, the company is calling on artistic consumers to create unique designs for the label on its iconic blue table salt package.

  • Aunt Jemima Heirs Sue Pepsico for $2B

    The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.

  • Lifeway Foods Brings Kefir to Canada

    Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.

  • P&G, Whirlpool Partner for Newest Innovation

    Procter & Gamble and Whirlpool identified a number of trends that prompted the development of their newest innovation, SWASH.

  • Campbell's Reveals Growth Plans for 2015

    Campbell Soup Company will launch more than 200 new products in fiscal 2015 to meet consumers changing tastes, preferences and needs.

  • Newell Rubbermaid Acquires Ignite Holdings

    The acquired business will become part of the Home Solutions segment with Contigo and Avex joining the company's Rubbermaid, Calphalon, Goody and Levolor brands.
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