Packaging

With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

The acquisition is expected to build on its strategy to expand in the fast-growing 'better-for-you' snacks segment.

Snyder's-Lance has announced a new snack food division, the launch of two new products, and revealed its new logo, symbolizing its shift to a branded snack food company.

The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.

Cole Haan will open its Innovation & Sports Lifestyle Design Center at its global headquarters in Greenland, New Hampshire, enabling the brand to aggressively expand its offering of ZeroGrand products for men and women.

Annie's, Inc. entered a fresh and growing category with its new line of Organic Grass Fed Macaroni and Cheese. The new Organic Grass Fed Macaroni and Cheese is certified organic and made with cheese from humanely raised cows with year-round access to pasture.

Plum Organics, an organic kids nutrition company, announced its much anticipated foray into the adult snacking category with the launch of Plum Vida.

Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.