Packaging

Lay's introduces Lay's MAXX this summer.

Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.

The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.

The new line-up includes Mocha, Caramel Macchiato, Vanilla Latte, and Coffee.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options.

When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.