Packaging

The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.

Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Annie's, Inc. entered a fresh and growing category with its new line of Organic Grass Fed Macaroni and Cheese. The new Organic Grass Fed Macaroni and Cheese is certified organic and made with cheese from humanely raised cows with year-round access to pasture.

Plum Organics, an organic kids nutrition company, announced its much anticipated foray into the adult snacking category with the launch of Plum Vida.

Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.

Bota Box launched the Bota Brick, its entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging, Bota Brick offers an alternative that stays fresh after opening more than four times longer than any glass bottle of the same size.

Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.

Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.