Loyalty Marketing

So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.

Heineken taps Google to power a bar and venue finder for Soccer supporters in the NYC area.

Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.

Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.

Using the power of Salesforce Marketing Cloud, Nestl Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month.

Amazon's second go at its manufactured holiday, Prime Day, obliterated its single-day sales from last year. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. during the second annual Prime Day, which was the biggest day ever for Amazon.

Some wins for consumer goods companies include toys and shoes topping the list with more than two million purchased by members, and the most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide. Here are other highlights from Prime Day 24 hours later.

Fetch Rewards, Madison, Wisconsin, has agreed to a seven-year partnership with Kraft Heinz.