Loyalty Marketing

This is the new reality in the digital economy, where consumers expect to get what they want, right at the moment they want it--and its put significant pressure on CG companies to transform the role of IT.

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases.

Sophie Blum believes diversity must be a "long-lasting investment in culture" and part of business strategy.

The mobile app company is rolling out three new marketing options that go beyond age and gender.

As part of the Anniversary Blend's anniversary, a new collection of siren-themed drinkware will be released.

Mondelez International brand launches a national collaboration in honor of its 115th anniversary, rewarding fans every day through the end of the year.

Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.

So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.