Loyalty Marketing

Xbox Dons Blue for Best Buy

Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.
Study: CMOs Wrestle with Digital, Physical Alignment

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.
Four Supermarket Shopper Trends for 2017

As they head into 2017, are consumer brands thinking about how their product offerings contribute to grocery shoppers’ positive experiences?
Purina Deepens Alignment with Salesforce

Purina Animal Nutrition LLC expanded its alignment with CRM company Salesforce in an effort to enhance its sales and marketing efforts.
Inmar to Acquire Collective Bias

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.
7 Holiday Shopping Trends
Honest Tea Goes Beyond the Brand

Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes.
Amazon, Target, Nike Among Social Media Top Performers

While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content.

Alexa, What's My Marketing Strategy?