Digital Marketing

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.

Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.

The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream.

Alexander Lacik returns to Reckitt Benckiser U.S. to bring new innovations to the health, home and hygiene space.

Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy.