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Digital Marketing

  • Happy Thankgivukkah!

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Five Trends to Follow in Retail

    Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.

  • Bolthouse Farms Tests New Marketing

    A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.

  • Nestle Drives Digital Innovation

    Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.

  • McCormick Taps Big Data Platform

    Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

  • Lindt USA Revamps Web Site

    The premium chocolatier celebrates its web site with exclusive products, a free shipping offer and gift-with-purchase promotion.

  • Symphony EYC Acquires Slingshot

    The new offering complements the existing Connected Customer suite by enabling FMCG brands and retailers to encourage customer purchasing across social, digital and printed channels.

  • Reckitt Benckiser Drives Sales with Consumer-Generated Video

    Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.
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