Digital Marketing

A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.

The five-day period from Thanksgiving to Cyber Monday is the highest five-day stretch in online sales for the retailer to date, and Walmart.com processed more than one billion page views during that period.

While Black Friday (and now Thanksgiving Day) is the traditional kick off to the brick-and-mortar holiday shopping season, both days continue to grow in importance online. Meanwhile, Cyber Monday reached $1.735 billion in desktop online spending, representing the heaviest online spending day in history.

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.