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Digital Marketing

  • Get Crackin Continues

    The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

  • Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

  • Unilever Drives Mobile Presence in Key Markets

    Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

  • Newell Rubbermaid Taps Agencies for Global Marketing

    Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

  • Patagonia Hires Marketing VP from Nike

    In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

  • Kleenex Brand Launches Predictive Tool

    The new online tracker provides cold and flu forecast up to three weeks in advance.

  • CG Leaders Study Disruptive & Incremental Innovation

    Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.

  • Walmart Consumers Pick New Products

    Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.
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