Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.
As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.
Forget Big Data. Instead of starting with the concept of Big Data, why not start with what you want Big Data to help you achieve: Big Actions - more clearly stated, revenue-generating actions.
The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.
Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.
