Digital Marketing

Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign.

The collaboration focuses on Social and Mobile brand-building across the consumer journey.

Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.

Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company.

An in-depth look at the changing role of category captainship in consumer goods

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.