Digital Marketing

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Despite the e-commerce boom, brick-and-mortar stores should still account for approximately 85 percent of U.S. retail sales in 2025. But that doesn't mean your company should stand still. Here, McKinsey & Company identifies five trends will most impact on the industry, from demographic changes to emerging retail business models.

United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.

A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.