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Digital Marketing

  • A New Angle

    The new products offer new angles, heads, grips and more coverage.

  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

  • Unilever to Globally Engage with Start-Ups

    Unilever announces the launch of The Unilever Foundry, a platform that will provide a single entry-point for innovative start-ups seeking to partner with Unilever.

  • Mondelez Expands Mobile Futures to Australia

    After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.

  • Are you ready for digital path to purchase?

    The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

  • Lindt & Sprungli Masters Personalized E-Commerce

    Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.

  • Snyder's-Lance Gives into Consumer Cravings

    Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

  • Name that Blimp

    The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.
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