Digital Marketing

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

Hundreds of marketing directors and associate marketing directors at P&G will officially become brand directors and associate brand directors.

Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.

It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf.

Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.

The weekly video series featuring valuable, concise and actionable information on innovation in the food world.

Their complimentary points-based loyalty program allows members to earn points every time they shop, connect and share, both in stores and online.

To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.