Digital Marketing

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

An in-depth look at the changing role of category captainship in consumer goods

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.

The global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's portfolio from starting his career in marketing and innovation roles at Unilever.

Through this partnership, Unilever U.S. will be the sponsor of the 2014 CFMM capstone research project and presentation.

Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.

Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.