Recent research shows that shoppers can save 30 percent when they choose the retailer's brand over a national brand. Still, not everyone agrees that private label sales are on the up and up.
New research says that one-third of consumers find retail loyalty programs "more important" when battling tough times, and Millennials represent the fastest growing segment of participants.
New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity.
