Coke Unveils the Mini Can
Coca-Cola introduces a new 90-calorie mini can to give consumers a better way to manage their calories."As the world's largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended," says Sandy Douglas, president, Coca-Cola North America. "The Coca-Cola mini can innovation reinforces the company's support for healthy, active lifestyles."
The 7.5-fluid ounce mini can carries the distinct Coca-Cola contour-shaped bottle image in white with a red background. Additional brands that also will feature the sleek mini can packaging include: Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer. It will be sold in eight-packs.
Consumers in Washington, D.C. and New York City will get a first glimpse of the 90-calorie mini can when it debuts in December. The rollout will expand to the rest of the country and be well underway by March 2010.
