New Belgium Brewing Distributes New Can of Beer
New Belgium Brewing is packaging and distributing Sunshine Wheat in aluminum cans from Ball Corporation in Colorado this spring. The 100 percent recyclable cans feature Sunshine Wheat's original watercolor artwork with color twist to reflect a summery green and yellow, and are printed using Ball's Eyeris enhanced printing technology to best reproduce the intricate details of the graphic design.
"People have been asking for a more portable Sunshine Wheat for awhile, so we're excited to make this our second canned offering," says Bryan Simpson, spokesperson for New Belgium. "Cans have many intrinsic benefits that New Belgium values; they are easily recyclable, transport lighter than glass and can be easily packed in and out when camping or enjoying the great outdoors."
A recent web poll conducted by New Belgium indicated that Sunshine Wheat, a filtered wheat beer, was in the top three favorites for the next canned New Belgium beer.
New Belgium, known for its commitment to quality and sustainability, installed its first canning line in 2008 and began rolling out Fat Tire in cans last summer. Ball manufactures cans for New Belgium at its Golden, Colo., beverage can plant.
"People have been asking for a more portable Sunshine Wheat for awhile, so we're excited to make this our second canned offering," says Bryan Simpson, spokesperson for New Belgium. "Cans have many intrinsic benefits that New Belgium values; they are easily recyclable, transport lighter than glass and can be easily packed in and out when camping or enjoying the great outdoors."
A recent web poll conducted by New Belgium indicated that Sunshine Wheat, a filtered wheat beer, was in the top three favorites for the next canned New Belgium beer.
New Belgium, known for its commitment to quality and sustainability, installed its first canning line in 2008 and began rolling out Fat Tire in cans last summer. Ball manufactures cans for New Belgium at its Golden, Colo., beverage can plant.