Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
Fueled by the freedom that now comes with vaccination roll-outs and the lifting of Covid-19 restrictions, the alcohol beverage space is again facing another exciting season in the U.S., showing early signs that previous innovations are here to stay while some new trends emerge.
The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.
With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.
While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see. We chatted with ChannelAdvisor's Mike Shapaker about the brands giving third-party marketplaces a second look, the e-comm metrics that should live on their dashboards, and the technologies we should all have on our radars.
The Lego Group unveiled one of its iconic bricks made from recycled plastic, though it warned it would be some time before it's found in a set at retail.
