Marketing Tactics

Learn how can CGs find the right mix of digital, promotions, TV and pricing, to optimize revenue and brand equity, especially in today's digital and socially connected world.

The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex.

The OTC pharma brand joins Diageo, Unilever and PepsiCo, to explore paper bottling for its portfolio including Centrum, Sensodyne and paradontax.

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.

As we head toward more of an omnichannel approach to shopping — in which consumers shop via both physical and digital retail channels — learn how brands can emulate the best physical experiences in the digital realm.

Unilever North America is making more investments to reduce the negative environmental impact of its plastic packaging.

Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers.

You may have noticed a new look at ConsumerGoods.com. Read on to get the inside scoop on the refreshed CGT website based on feedback from our readers, and be sure to find the latest consumer goods news and reports to help drive informed business decisions.