Marketing Tactics

P&G Steps Up Climate Change Actions to Cut Most Emissions Across Supply Chain
The plan to net zero prioritizes the cutting of most of emissions across its operations and supply chain, from raw material to retailer. For residual emissions in these categories that cannot be eliminated, it will use natural or technical solutions that remove and store carbon.
Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick
The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.

A New Standard: CPGs Extending Past Retail Media Networks

It’s becoming clear that digital marketing efforts outside retail media networks need to be considered, and consumer goods brands should incorporate complementary strategies to maximize results.
Oscar Mayer Hits the Road with Lyft to Give Fans a New Consumer Experience

The Kraft Heinz company’s meat brand adds its 27-foot-long hot dog on wheels to the Lyft XL fleet in major cities nationwide.
Sephora Applies New AI Technology for Inclusive Color IQ Relaunch

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments.
Moose Toys Latest Innovation Launches with Partnership for Digital Activities

Its latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities.
How QR Codes Can Bypass Big Retail’s Gatekeeping

As more retail-owned brands fill up shelf space, independent CPG brands face increasingly challenging odds. The re-emergence of QR codes offers a solution to help brands even the playing field.
Innersense Organic Beauty Turns To Pouches for Sustainable Packaging Innovation

Clean beauty brand Innersense Organic Beauty is introducing a new packaging innovation for green-minded consumers, joining the litany of consumer goods companies providing more sustainable alternatives.
DTC Has Become More Than a Sales Channel

With consumer behavior continuing to change, a bit of imagination is needed when forecasting the future of DTC in the years to come.
Sponsored

Connected Consumer: Deliver an Extraordinary Brand Experience

Improve channel and marketing decisions with data-driven analytics

P&G Steps Up Climate Change Actions to Cut Most Emissions Across Supply Chain

Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick

A New Standard: CPGs Extending Past Retail Media Networks

Oscar Mayer Hits the Road with Lyft to Give Fans a New Consumer Experience

Sephora Applies New AI Technology for Inclusive Color IQ Relaunch

Moose Toys Latest Innovation Launches with Partnership for Digital Activities

How QR Codes Can Bypass Big Retail’s Gatekeeping

Innersense Organic Beauty Turns To Pouches for Sustainable Packaging Innovation

DTC Has Become More Than a Sales Channel

Connected Consumer: Deliver an Extraordinary Brand Experience