Marketing Tactics

Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments.

The Kraft Heinz company’s meat brand adds its 27-foot-long hot dog on wheels to the Lyft XL fleet in major cities nationwide.

Its latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities.

As more retail-owned brands fill up shelf space, independent CPG brands face increasingly challenging odds. The re-emergence of QR codes offers a solution to help brands even the playing field.  

Clean beauty brand Innersense Organic Beauty is introducing a new packaging innovation for green-minded consumers, joining the litany of consumer goods companies providing more sustainable alternatives.  

With consumer behavior continuing to change, a bit of imagination is needed when forecasting the future of DTC in the years to come. 

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Beam Suntory is readying a limited direct-to-consumer membership program for its Jim Beam brand.