Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.
The integrated sales and marketing services provider announces two new sub-brands to maximize opportunities for natural, specialty, ethnic and emerging brands.
Now as buyers re-emerge from under their shelter-in-place mandates and cast off their masks, it's time for them to get back to one of their favorite pastimes: shopping.
Mondelēz International is piloting a food traceability program for its Triscuit brand, enabling consumers to learn about the origins of the cracker’s wheat through a QR code on the box.
The “lift and learn” technology uses computer vision and artificial intelligence to identify which products are being handled through such techniques as object recognition, gesture recognition and vector analysis.
Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
