Marketing Tactics

InBev Makes Unsolicited $46B Bid for Maker of Bud
CGThas followed the Anheuser-Busch and InBev speculation, but according to a press release on the brewer's Web site, the rumors are real. Anheuser-Busch says InBev made an unsolicited buyout offer of $46 billion, or $65 per share. Read on to find out the logistics of the offer, and what the future may hold if these two companies take on the industry together.
Catching Up with Michael Ferrara, SVP, Marketing, Coty Beauty U.S.
CGT executive editor Kara Romanow catches up with Michael Ferrara and gets his perspective on good category management, how to reinvent the shopper environment and some best practices for managing acquisitions.

Coca-Cola Program Encourages Olympic Spirit

Long before the first medals are awarded in August, Coca-Cola willbuild excitement for the Olympic Games with the launch of anOlympic-themed program in the United States.
Microsoft Unveils NewLifeCam

Microsoft's LifeCam VX-5000, LifeCam VX-500 and LifeChat LX-2000 aim todeliver new features and better performance at affordable prices.
Kraft Adds Chocolate and Pizza to Healthy Menu

New food favorites are added to South Beach Living foods from the Kraft line up.
Fergie Lands Shoe Deal

Brown Shoe Footwear developed by Fergie is expected to be available to consumers for spring 2009 season.
Shop Bobby Flay at Kohl's

A Food Network star serves up first lifestyle collection of cookware, dinnerware, gadgets, cutlery and more.
Elmer's Glue Crew' Winner

A few months after announcing the Elmer's Glue Crew recycling challenge, a kindergarten class of Champion Central Elementary School is revealed as the winner.
Crystal Light Mentors Teens

The Crystal Light brand marks its second year of a national partnership with the Step Up Women's Network.
Kahlua's Exotic Coffee Addition

Kahlua adds Mocha to its family of exotic coffee liqueurs available in June 2008.

InBev Makes Unsolicited $46B Bid for Maker of Bud