Marketing Tactics

CGT executive editor Kara Romanow catches up with Michael Ferrara and gets his perspective on good category management, how to reinvent the shopper environment and some best practices for managing acquisitions.

Long before the first medals are awarded in August, Coca-Cola willbuild excitement for the Olympic Games with the launch of anOlympic-themed program in the United States.

Microsoft's LifeCam VX-5000, LifeCam VX-500 and LifeChat LX-2000 aim todeliver new features and better performance at affordable prices.

New food favorites are added to South Beach Living foods from the Kraft line up.

Brown Shoe Footwear developed by Fergie is expected to be available to consumers for spring 2009 season.

A Food Network star serves up first lifestyle collection of cookware, dinnerware, gadgets, cutlery and more.

Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.

The changing ways that end-users use the Web today create both marketing challenges and opportunities for B2B and B2C companies.