Marketing Tactics

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.

This past Mother's Day, Hallmark Cards Inc. worked with military families to create a surprise for moms who are deployed overseas, with the gift of their children's voices through new recordable cards with music.

As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions.

CGT Executive Editor Kara Romanow gets Miller's perspective on the challenges for manufacturers brought on by today's tenuous economy.

Playtex Infant Care addresses growing public confusion about plastics used in baby bottles by announcing the distribution of one million free samples of Playtex Drop-Ins Original Nurser Systems that are free of bisphenol A (BPA), a chemical used to manufacture polycarbonate plastic products.

Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.

The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.