Marketing Tactics

A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The new online community aims to bring together people from all rides of life.

Unilever continues its previously announced plans to dispose of non-strategic brands.

Two new green teas feature original box art designed by breast cancer survivors.

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.

The updated site is focused on baby safety and is expected to be used as a resource for parents.

The company aims to provide significant opportunities for growth in the skin care category.