Marketing Tactics

Nestle establishes the Chocolate Centre of Excellence, the company'sfirst R&D facility entirely dedicated to the development of premiumand luxury chocolate.

Tropicana Products Inc., a division of PepsiCo Inc., unveils TropicanaPure Valencia 100 percent orange juice, a national first from thiscompany.

Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.

PepsiCo and The Pepsi Bottling Group agree to jointly acquire a 75.53percent stake in Russia's leading branded juice company, JSCLebedyansky, excluding the company's baby food and mineral waterbusiness, for $ 1.4 billion.

Sony Computer Entertainment America (SCEA) announces that the next system software update for Playstation3 (PS3)

Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

Whether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both.