Marketing Tactics

The fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

Kellwood makes executive changes in line with its corporate strategy, marketing and communications efforts.

Sara Lee Corporation agrees to clarify labels showing the amount of whole grain contained in its Soft & Smooth bread.

With the 2008 Olympics a few weeks away, Coca-Cola, Hershey, Nike and Ralph Lauren are turning up the marketing heat.

Sustainability is one of the latest, perhaps most important, trends to impact the consumer products industry in many years. But what is its ultimate purpose, and why is it critical that we wholly embrace this social, environmental, and yes, business imperative?

With growing concerns about the environment, studies show thatcustomers are buying more environmentally-friendly products. As aresult, companies are using less packaging, which now means morebenefits for the earth. Find out how companies such as PepsiCo, HP,Coca-Cola, Nestl Waters North America and Kraft Foods are followingthe consumer trend to lean toward green.

While some companies are just beginning to implement best green practices, Nestle Waters North America has made it an important part of its business for more than a decade.

TerraCycle manufactures products from materials that have historically been considered to be garbage. Just recently, TerraCycle broke out of the plant food category and into the natural cleaner category, and did so using an innovative twist on recycling.