Marketing Tactics

Frito-Lay Launches Low Sodium Chips

Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.
Kraft Foods and Six Flags Form Marketing Partnership

Featured Kraft Foods brands, including Nabisco 100 Calorie Packs, CornNuts and Lunchables, will be served at Six Flags theme parks after finalizing an alliance.
Coca-Cola Reveals Vintage Bottle

After the success for the re-release of the 1899 Coca-Cola bottle during the 2007 holiday season, the 1906 "Diamond Label" bottle is recreated and will hit shelves this week.
Coors Brewing Co. Finds Better Way to Vent

Launching the first-ever vented can, Coors Light proclaims April 15 "National Venting Day" in conjunction with tax season.
Nielsen Expands Analytics Services

Nielsen merger expands its television and internet analytics service offerings for consumer insights.
Miller Brewing Co. Unveils New Packaging

Four-time World Beer Cup gold award winner, Miller Lite receives a new signature look.
Deloitte Names New Practice Leader

Deloitte strengthens consumer business through the appointment of new practice leader for shopper marketing.
Coca-Cola Launches Espresso-Based Coffee Beverages Following Acquisition

European consumers are the first to experience new coffee products from Coca-Cola following a joint venture with illycaff SpA.

High Gas Prices Disrupt U.S. Consumer Spending