Kellwood Announces New Appointments
In support of Kellwood's corporate strategy, marketing and communications efforts, the company appoints Erin Haggerty to the position of senior manager of corporate communications and announces the promotion of Sonaly Aditya to the position of director of strategy and marketing, according to George Sokolowski, Kellwood's vice president strategy & chief marketing officer.
Erin Haggerty joins Kellwood from Pierce Mattie Public Relations, where she managed public relations campaigns and marketing strategies for various accounts such as Old Navy and GUESS Watches. As Kellwood's senior manager of corporate communications, she will be responsible for providing the leadership, oversight and management of the company's internal and external communications, media relations, web-based communications, as well as philanthropic and special events.
"We are very pleased to welcome Erin to the Kellwood family. Her solid public relations background and knowledge of the fashion industry dovetails directly into Kellwood's strategic objective of strengthening our presence in the women's market," says Sokolowski.
In addition, Sonaly Aditya has been promoted to director of strategy and marketing. In this capacity, she will be instrumental in providing strategic oversight and driving key marketing initiatives for the company as it evolves into a premier marketer of branded apparel, accessories and footwear. Formerly, Aditya was manager of marketing and strategy, a post she has held since joining the company in May 2007. Prior to Kellwood, Sonaly was brand manager at Lancome following a five-year stint in investment banking with JP Morgan.
Erin Haggerty joins Kellwood from Pierce Mattie Public Relations, where she managed public relations campaigns and marketing strategies for various accounts such as Old Navy and GUESS Watches. As Kellwood's senior manager of corporate communications, she will be responsible for providing the leadership, oversight and management of the company's internal and external communications, media relations, web-based communications, as well as philanthropic and special events.
"We are very pleased to welcome Erin to the Kellwood family. Her solid public relations background and knowledge of the fashion industry dovetails directly into Kellwood's strategic objective of strengthening our presence in the women's market," says Sokolowski.
In addition, Sonaly Aditya has been promoted to director of strategy and marketing. In this capacity, she will be instrumental in providing strategic oversight and driving key marketing initiatives for the company as it evolves into a premier marketer of branded apparel, accessories and footwear. Formerly, Aditya was manager of marketing and strategy, a post she has held since joining the company in May 2007. Prior to Kellwood, Sonaly was brand manager at Lancome following a five-year stint in investment banking with JP Morgan.