Marketing Tactics

Sustainability is one of the latest, perhaps most important, trends to impact the consumer products industry in many years. But what is its ultimate purpose, and why is it critical that we wholly embrace this social, environmental, and yes, business imperative?

With growing concerns about the environment, studies show thatcustomers are buying more environmentally-friendly products. As aresult, companies are using less packaging, which now means morebenefits for the earth. Find out how companies such as PepsiCo, HP,Coca-Cola, Nestl Waters North America and Kraft Foods are followingthe consumer trend to lean toward green.