Marketing Tactics

Procter & Gamble seeks to protect its plastic coffee container design.

Despite a challenged economy, Coca-Cola and other consumer goods brands make a good showing on an annual list of The Best Global Brands.

The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can.

A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation.

More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension.

Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home.

The natural personal care products company is working to create its next generation of mouthwash bottles.