Marketing Tactics

Green Mountain Coffee caters to the consumers who want a bolder, richer kick in their coffee.

The acquisition is in line with P&G Beauty's strategy of focusing on faster growing businesses.

The new soups, including nine light varieties, contain a short list of recognizable ingredients for label conscious consumers.

The footwear company plans to open 20 Skechers retail stores in 2008.

A new study uncovers how different demographic groups will change their shopping habits to accommodate tighter budgets.

The partnership aims to provide an engaging peek into some of the most endearing stories of the human-pet relationship.

P&G claims private label manufacturer, RNA Corporation, is distributing shampoo and conditioner products which infringes the Herbal Essences intellectual property rights.

Pepsi Bottling Group and Dr Pepper Snapple Group will nearly double the Crush beverage portfolio's market penetration, positioning the brand well for future growth.