Marketing Tactics

The natural personal care products company is working to create its next generation of mouthwash bottles.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

The packaged foods company will now use post-consumer recycled plastic in frozen meal trays.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The new online community aims to bring together people from all rides of life.

Unilever continues its previously announced plans to dispose of non-strategic brands.

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.

The updated site is focused on baby safety and is expected to be used as a resource for parents.