A.G. Says Innovation is Key, Especially in Tough Economic Times
Continuing to innovate and staying closely connected to our consumers are key components in The Procter & Gamble Company's (P&G) strategy to continue growing in the face of toughening economic times, A.G. Lafley told two U.S. TV Networks during live on-air interviews this morning. P&G's Chairman and CEO also taped an additional interview, scheduled for release in the next few weeks. The key message throughout is that P&G is an innovation leader, and will continue to drive innovation that delivers value to consumers -- a key strategy for the company, but also an increasingly critical need for consumers as the global economy shifts toward tougher times. The TV segments also talked about Lafley's new book, "The Game Changer."
"If we really stay close to the consumer and really understand what they need and want, and if we continue to innovate on brands that they know and trust, then we will deliver better value, and in the end, that's what consumers want," Lafley told Fox News. Lafley appeared live on Fox Business News and on Bloomberg's Opening Bell, and will be featured the next few weeks on Dr. Oz on Oprah and Friends Radio. Asked about shoppers' inclination to buy "store brands" that may be more economically priced, Lafley says: "In every economic downturn, we've seen that consumers try them, but in the end, they are looking for value, not a price point." P&G brands, like Tide, he says, consistently deliver value.
"If we really stay close to the consumer and really understand what they need and want, and if we continue to innovate on brands that they know and trust, then we will deliver better value, and in the end, that's what consumers want," Lafley told Fox News. Lafley appeared live on Fox Business News and on Bloomberg's Opening Bell, and will be featured the next few weeks on Dr. Oz on Oprah and Friends Radio. Asked about shoppers' inclination to buy "store brands" that may be more economically priced, Lafley says: "In every economic downturn, we've seen that consumers try them, but in the end, they are looking for value, not a price point." P&G brands, like Tide, he says, consistently deliver value.