Marketing Tactics

Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game -- on and off the tennis court.

Mattel works with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.

The iconic beverage brand retains the No. 1 spot on BusinessWeek and Interbrand's annual ranking for the ninth year in a row.

In the current economic climate, innovation is power. Top consumer goods executives recently gathered to gain insight into driving innovation and sparking creativity. Watch behind the scenes video coverage of the meeting here.

The new name was selected after a rigorous process that included linguistic review across twenty-four countries and six continents.

Customers can now shop online for thousands of health and beauty products - including diapers, vitamins and more - for home delivery.

Today, we are in the middle of dramatic marketplace shifts. Find out how Apple and others have been able to change with or even ahead of marketplaces by following these four steps.

Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game - on and off the tennis court.