Marketing Tactics

Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game - on and off the tennis court.

Bold changes are expected to further the revitalization of the Liz Claiborne brand franchise.

This new facility will serve as the company's European Center of Expertise for Biscuits, focusing on innovation and new product development for many of Europe's biscuit brands.

Jaya Kumar will lead Quaker Foods & Snacks, a $2-billion operating unit of PepsiCo.

The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers.

The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers.

The beverage giant commits to have front-of-pack energy information on all products by the end of 2011.

Succeeding in innovation is a rare feat and that is why CGT is recognizing a handful of CG companies for excellence in innovation. Find out which companies took home this year's Most Innovative Product and Most Innovative Company awards.