Marketing Tactics

The initiative is expected to reduce virgin plastic consumption by 8.1 million pounds per year.

Based on nominations submitted by readers, CGT recognizes a group of unique and pioneering small to mid-sized businesses that your company should watch in 2009 and beyond.

The Clorox Company introduces Green Works Natural Laundry Detergent and Green Works Natural Laundry Stain Remover.

Coca-Cola Great Britain unveils the world's biggest recycled artwork to mark Recycle Week.

The Earthkeepers 2.0 boot is designed for disassembly and recycling for people who want to tread more lightly on the planet.

While economies suffer in the United States, Europe and elsewhere, consumer goods companies, like Coca-Cola, PepsiCo and Campbell Soup, have announced aggressive strategies to grow in developing markets.

The two plant openings mark a new wave of investment in China.

A new study exposes an unexpectedly high level of loyalty churn across most consumer packaged goods brands. In fact, only four out of 10 brands retained 50 percent or more of their highly loyal consumers from year to year.