Marketing Tactics

In the past four years, Kevin B. George established the deodorant business unit as the fastest growing Unilever business in the United States.

"Extreme Makeover: Home Edition" star Paige Hemmis helps launch "More Power To Protect" campaign to assist communities most impacted by storm-related power outages.

The iconic beverage brand retains the No. 1 spot in an annual ranking by brand value for the ninth year in a row. Find out which other consumer goods brands made the list even as consumers rethink brand loyalties in a recession.

The global food giant reduced its water usage by more than 21 percent in four years.

With the threat of H1N1 looming, Lysol launches the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines.

When you think of innovative products in the consumer goods industry, chances are that the word "chicken" is not the first thing that comes to mind. Yet, Tyson Foods Inc. has built an unmatched reputation as a pioneer in this protein category throughout its 74-year history. Here, Tyson reveals why it is uniquely positioned to deliver insight-driven innovations ahead of the competition.

America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce.

Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend.