Marketing Tactics

The company will acquire the European leader in branded soy-based beverage and food products with net sales of approximately euro 260 million in 2008.

Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles.

The 2009 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the almost 200 consumer goods executives in attendance with a little more insight into customer-facing trends and topics.

Using the entire portfolio of SPSS analytics software, the company aims to put its consumers first through direct feedback, brand evaluation and more.

Jones Soda uses a social network advertising company to create innovative ways to market its products.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

The company will introduce its new brand identity through a targeted advertising campaign that hits selected print, broadcast and online outlets.

The new Fiesta Lime and Caribbean Citrus seasoning blends are made to add flavor to your dishes without the salt.